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The Brisbane NRL expansion bid drawing inspiration from the LA Lakers – Sydney Morning Herald

The NRL’s expansion battle is heating up. The Brisbane Firehawks, led by former Souths boss Shane Richardson, are trying to be something league has never seen before….

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Were hunters not cannibals, Shane said. We are hunting new business and new people. Everyone can sign Wayne Bennett. Everyone can sign Cameron Munster. The hard part of the business is attracting new members and corporate sponsors who arent involved in rugby league. There are sponsors out there who havent been involved before because they want to be involved in a modern platform thats appealing to an age group that isnt already rusted on. Were trying to attract new fans from the age of 15 to 35…

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